As a cross-border e-commerce practitioner, one of the most effective ways to boost sales and brand recognition is through word-of-mouth marketing. Tangbuy, a platform that thrives on user-generated content, offers a unique opportunity to harness the power of user reviews through its Tangbuy Spreadsheet tool. This article will guide you through the process of策划口碑营销活动 based on user evaluations, enhancing the platform's reputation and brand awareness.Step 1: Accessing Tangbuy SpreadsheetTo begin, you'll need to access the Tangbuy Spreadsheet, which is a comprehensive database of user reviews. This tool allows you to filter and analyze feedback, identifying trends and sentiments that can inform your marketing strategies.Step 2: Sifting Through User ReviewsWithin the spreadsheet, you can sort and filter reviews based on various criteria such as product category, rating, and date. Look for patterns in the feedback to understand what customers love about your products and where there might be room for improvement.Step 3: Crafting a Word-of-Mouth Marketing StrategyWith a clear understanding of your customers' opinions, you can now develop a targeted word-of-mouth marketing strategy. For positive reviews, consider implementing a rewards program where customers who leave high-rated reviews receive discounts or exclusive offers. This not only encourages more positive reviews but also fosters customer loyalty.Step 4: Addressing Negative FeedbackFor negative reviews, it's crucial to address them promptly and professionally. Use the feedback to make improvements to your products or services, and communicate these changes back to the customers who provided the feedback. This shows that you value their opinions and are committed to enhancing their experience.Step 5: Leveraging Social MediaSocial media is a powerful tool for spreading word-of-mouth. Share positive reviews and testimonials on platforms like Facebook, Twitter, and Instagram. This not only showcases customer satisfaction but also serves as a form of social proof, encouraging potential customers to trust your brand.Step 6: Monitoring and AdjustingContinuously monitor the performance of your word-of-mouth marketing efforts. Use analytics to track engagement, conversions, and the overall sentiment of new reviews. Adjust your strategies as needed to maximize the effectiveness of your campaigns.By effectively utilizing the Tangbuy Spreadsheet and implementing a strategic word-of-mouth marketing plan, you can significantly enhance your brand's reputation and visibility within the competitive e-commerce landscape. Remember, every review is an opportunity to engage with your audience and shape your brand's narrative.For more insights and to join the Tangbuy community, visit Tangbuy Chat.