Fendi Vault, a luxury fashion brand, has recognized the importance of精细化管理 in the realm of cross-border e-commerce. To effectively manage their Telegram group users, they have adopted a sophisticated approach using a spreadsheet to track and analyze user behavior. This method allows them to segment their audience and tailor their marketing strategies accordingly.The spreadsheet includes detailed information such as the time users joined the group, their interaction frequency, the amount spent on Fendi products, and their product preference types. This data is crucial for applying the RFM (Recency, Frequency, Monetary) model, which is a powerful tool for customer segmentation.By using the RFM model, Fendi Vault can categorize users into different segments based on:Recency:Frequency:Monetary:With this segmentation, Fendi Vault can:Identify high-value customers who are likely to make future purchases and offer them exclusive deals or early access to new collections.Re-engage customers who have not made purchases recently with targeted promotions or personalized offers.Encourage repeat purchases from customers who frequently buy but spend less by introducing loyalty programs or bundle deals.For instance, a user who has recently joined the Telegram group and has shown a high interaction frequency but has not yet made a purchase might be offered a welcome discount or a special introductory offer to incentivize their first purchase.On the other hand, a long-time customer who has made significant purchases but has been inactive for a while might receive a personalized message reminding them of new arrivals or a limited-time offer to rekindle their interest.By implementing these strategies, Fendi Vault can enhance user engagement, increase customer loyalty, and drive sales through their Telegram group. The精细化 management approach ensures that each user is treated as an individual, with personalized interactions that resonate with their unique preferences and behaviors.For more information on Fendi Vault and their exclusive collections, visit their official website at https://www.fendivault.net.