As a cross-border e-commerce practitioner, leveraging the Prada Paris Spreadsheet to achieve precise targeting of coupons is a strategic move to enhance customer engagement and sales. By utilizing the purchasing history data from Prada Paris's independent site, which includes the types of products purchased, frequency of purchases, and the amount spent, one can construct a detailed and accurate customer profile within the spreadsheet.Additionally, browsing behavior data, such as the product pages viewed, duration of browsing, and browsing paths, as well as consumption habit data, like preferred purchase times and participation in promotional activities, can be incorporated into the customer profile. This comprehensive data allows for a nuanced understanding of customer preferences and behaviors.Based on the customer profile, personalized coupon distribution strategies can be developed for different types of customers. For instance, high-frequency buyers can be targeted with substantial discount coupons to encourage increased purchases, while new customers can be enticed with exclusive discount coupons to facilitate their first purchase.Utilizing the Spreadsheet to track the effectiveness of the coupons is crucial. Metrics such as the redemption rate of the coupons, the usage rate, and the conversion rate post-coupon use provide valuable feedback. These data points enable the timely optimization of coupon distribution strategies, aiming to improve customer repurchase rates and overall business revenue.For more information on Prada Paris and its offerings, visit Prada Paris official website.