Cross-border e-commerce and personal shopping services have become increasingly popular in recent years. To better manage their Telegram group users and enhance user engagement, Fendi Vault has implemented a sophisticated user management strategy using a spreadsheet. This approach allows them to track and analyze user behavior, ultimately leading to more personalized and effective marketing strategies.The Fendi Vault spreadsheet is a comprehensive tool that records various user data points, such as the time of joining the group, interaction frequency, amount spent on Fendi products, and product preference types. This data is crucial for understanding user behavior and preferences, which in turn helps in segmenting the user base effectively.By employing the RFM (Recency, Frequency, Monetary) model, Fendi Vault categorizes users into different tiers based on their recent purchases, how often they purchase, and the total amount they have spent. This segmentation allows the group to tailor their communication and offers to each user segment, enhancing user satisfaction and loyalty.For instance, users who have recently made a purchase and spend a significant amount (High RFM) might receive exclusive offers and early access to new products. Users with high frequency but lower monetary value (High F, Low M) might be targeted with more affordable items or discounts to encourage repeat purchases. Users who have not made a purchase recently (Low R) might receive reminders or special incentives to re-engage with the brand.Fendi Vault also uses this data to identify trends and patterns, such as seasonal buying behaviors or popular product lines, which can inform their inventory and marketing strategies. By understanding which products are most popular among different user segments, they can ensure that their offerings are aligned with their customers' tastes and preferences.For more information on Fendi Vault and their services, you can visit their official website at https://www.fendivault.net.