Cross-border e-commerce has become increasingly competitive, and精细化管理用户群体成为了代购服务脱颖而出的关键。PonyBuy, a popular platform for such services, offers a sophisticated approach to user management through its Telegram group and spreadsheet integration. This method allows for a detailed understanding of user behavior, preferences, and engagement, which can be leveraged to enhance user activity and loyalty.At the core of this strategy is the use of a spreadsheet to meticulously record user data. This includes the time of joining the Telegram group, frequency of interaction, total amount spent, and product preferences. By collecting and analyzing this data, PonyBuy can apply the RFM (Recency, Frequency, Monetary) model to segment its user base effectively.The RFM model categorizes users based on:Recency:Frequency:Monetary:By applying this model, PonyBuy can identify different user segments, such as:High-value users who frequently make large purchases.Loyal users who consistently engage with the service.New users who are yet to establish a purchase pattern.Inactive users who have shown low engagement or spending.Once these segments are identified, PonyBuy can develop targeted strategies for each group. For instance:High-value users might receive exclusive offers and personalized recommendations to maintain their loyalty.Loyal users could be incentivized with loyalty programs or early access to new products.New users might be introduced to the service with welcome offers and educational content to encourage their first purchase.Inactive users could be re-engaged through targeted reminders or re-introductions to the service's benefits.This精细化的分层运营策略不仅提高了用户的活跃度，还增强了他们对PonyBuy的忠诚度。通过不断优化和调整这些策略，PonyBuy能够更好地满足用户需求，提升用户体验，并在跨境电商代购市场中保持竞争力。For more information on how PonyBuy's Telegram group management and spreadsheet integration can benefit your cross-border e-commerce daigou service, visit PonyBuy Chat.