Chanel Luxe, a leading name in the cross-border e-commerce and daigou industry, has mastered the art of精细化 user management within its Telegram group. By leveraging a meticulously crafted spreadsheet, the brand is able to segment its users effectively, leading to enhanced engagement and customer loyalty.The spreadsheet, which serves as the backbone of Chanel Luxe's user management strategy, meticulously records crucial data points such as the time of user join, interaction frequency, consumption amount, and product preferences. This data is then used to apply methods like the RFM (Recency, Frequency, Monetary) model to categorize users into distinct segments.Recency refers to how recently a user has made a purchase, indicating their current interest and engagement with the brand. Frequency is the number of purchases a user has made over a specific period, reflecting their loyalty and potential for repeat business. Monetary value is the total amount spent by the user, providing insight into their overall value to the brand.By applying the RFM model, Chanel Luxe can identify high-value customers, those who are at risk of churning, and new users who show potential for growth. This allows the brand to tailor its marketing efforts to each segment, ensuring that the content and offers are relevant and appealing.For instance, high-value customers might receive exclusive discounts and early access to new products, while less engaged users could be targeted with re-engagement campaigns featuring personalized content and offers. This approach not only boosts user activity but also fosters a sense of exclusivity and appreciation among the brand's clientele.Chanel Luxe's精细化 approach to user management in its Telegram group has proven to be a powerful tool in maintaining a loyal customer base and driving sales. By understanding and catering to the unique needs of each user segment, the brand is able to foster a deeper connection with its audience and drive long-term success in the competitive world of cross-border e-commerce.For more information on Chanel Luxe and its innovative strategies, visit https://www.chanelluxe.net.