Introduction to Ponybuy Telegram Group ManagementPonybuy, a leading cross-border e-commerce platform, has taken user management to the next level with its Telegram group. By utilizing a sophisticated spreadsheet system, Ponybuy effectively categorizes and manages its users, enhancing engagement and loyalty. This article delves into how Ponybuy employs the RFM model to segment Telegram group users and tailor strategies accordingly.Utilizing Spreadsheets for User DataAt the core of Ponybuy's user management strategy lies a meticulously crafted spreadsheet. This digital ledger records crucial user information such as the time of joining the group, frequency of interaction, total spending, and product preferences. By compiling these data points, Ponybuy gains insights into user behavior and preferences, which are vital for targeted marketing and personalized engagement.RFM Model for User SegmentationThe RFM model—short for Recency, Frequency, and Monetary value—is a powerful tool for segmenting customers based on their recent purchases, frequency of purchases, and the amount spent. Ponybuy applies this model to its Telegram group users, categorizing them into different segments:

Recency:

Frequency:

Monetary Value:Crafting Tailored StrategiesWith the RFM model in place, Ponybuy can now develop differentiated strategies for each user segment. For instance:

New Users:

Active Users:

Inactive Users:

High-Value Users:Enhancing User Engagement and LoyaltyBy implementing these strategies, Ponybuy not only increases user engagement but also fosters a sense of loyalty among its Telegram group members. This精细化的运营策略 ensures that each user feels valued and catered to, which in turn leads to higher satisfaction and a more robust community.ConclusionPonybuy's approach to user management in its Telegram group is a testament to the power of data-driven strategies in e-commerce. By leveraging spreadsheets and the RFM model, Ponybuy has created a dynamic and responsive user management system that keeps users engaged and loyal. For more information on how Ponybuy operates and the services it offers, visit Ponybuy VIP.