As a cross-border e-commerce practitioner, leveraging user-generated content for word-of-mouth marketing is a powerful strategy to enhance your platform's reputation and visibility. Ponybuy, a popular e-commerce platform, provides a spreadsheet feature that can be utilized to curate and analyze customer reviews effectively. This article will guide you through the process of using the Ponybuy spreadsheet to plan a word-of-mouth marketing campaign based on user evaluations.Step 1: Accessing the SpreadsheetBegin by accessing the Ponybuy spreadsheet, which is a comprehensive database of customer reviews. This tool is invaluable for identifying trends, sentiment, and specific feedback from your customers. You can find more information and access the spreadsheet through the following link: Ponybuy Chat.Step 2: Sifting Through Quality ReviewsWithin the spreadsheet, you will find a wealth of reviews. The first step is to filter these reviews to identify the most positive and constructive ones. Look for comments that highlight the unique selling points of your products and services. These reviews serve as social proof and can be used to build trust and credibility among potential customers.Step 3: Crafting a Marketing StrategyWith the优质评价 identified, you can now develop a marketing strategy that rewards positive feedback and addresses negative feedback. For positive reviews, consider implementing a rewards system where customers who leave high-quality reviews receive discounts, loyalty points, or exclusive offers. This not only encourages more positive reviews but also increases customer retention.For negative reviews, use them as an opportunity for improvement. Analyze the feedback to identify areas where your products or services may be lacking and develop strategies to address these issues. Transparency in addressing customer concerns can turn a negative review into a positive brand story.Step 4: Leveraging Social MediaSocial media is a powerful tool for spreading word-of-mouth marketing. Share the curated positive reviews on your platforms, tagging the customers if appropriate, to show appreciation and encourage others to share their experiences. This not only boosts engagement but also amplifies the reach of your positive reviews.Step 5: Monitoring and AdjustingContinuously monitor the impact of your word-of-mouth marketing campaign. Use analytics to track the performance of your social media posts and the overall sentiment of new reviews. Adjust your strategy as needed to maximize the effectiveness of your efforts.By following these steps and utilizing the Ponybuy spreadsheet, you can effectively harness the power of user reviews to boost your platform's reputation and increase brand awareness. Remember, the key to successful word-of-mouth marketing is authenticity, responsiveness, and a commitment to continuous improvement based on customer feedback.