Cross-border e-commerce and personal shopping services have become increasingly popular, with platforms like Ponybuy leading the way in providing a seamless shopping experience for customers. One of the key strategies for success in this competitive market is the effective management of user groups on platforms like Telegram. Ponybuy has developed a sophisticated approach to user management by leveraging spreadsheets to track and segment their Telegram group users.The process begins with the meticulous recording of user data in Ponybuy's spreadsheet. This includes the time of user joining, the frequency of their interactions within the group, the amount they spend, and their product preferences. By collecting this data, Ponybuy can gain insights into user behavior and tailor their approach accordingly.Utilizing the RFM (Recency, Frequency, Monetary) model, Ponybuy categorizes users into different segments based on their engagement and spending patterns. Recency refers to how recently a user has made a purchase, frequency indicates how often they buy, and monetary value is the total amount spent by the user.By applying the RFM model, Ponybuy can identify high-value customers who are both active and spend generously. These users are prioritized with exclusive offers and personalized communication to maintain their loyalty and encourage further engagement. Users who are less active or spend less are targeted with different strategies, such as re-engagement campaigns or introductory offers to stimulate interest and increase their interaction with the platform.For instance, users who have recently made a purchase (high recency) but have a lower frequency of buying are sent reminders or suggestions for complementary products to encourage repeat business. On the other hand, users who frequently buy but have not made a purchase recently might receive special offers to bring them back into the fold.This tiered approach not only helps in increasing user activity but also fosters a sense of loyalty among the customers. By understanding and catering to the unique needs and preferences of different user segments, Ponybuy is able to create a more personalized and engaging shopping experience.For more information on how Ponybuy manages its Telegram groups and the services it offers, visit their official website at https://www.ponybuy.vip.