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Brand Partnership Evaluation Model

2025-07-24

When it comes to assessing potential brand partners, having a reliable and accurate method is crucial for any business looking to minimize risks and maximize returns. By leveraging reviews and spreadsheet data, businesses can effectively evaluate their brand partners, ensuring that they are making informed decisions. One such method involves the use of a four-quadrant assessment model, which can be created within a spreadsheet to analyze suppliers based on their "authenticity rate" and "customer repurchase rate".By cross-analyzing these two key metrics, businesses can categorize suppliers into four distinct quadrants. The "double high" suppliers, who excel in both authenticity and customer repurchase rates, are the top priority for partnership. This approach has been proven to reduce the risk of partnership by over 60%, as it focuses on suppliers who have a proven track record of quality and customer satisfaction.The process begins by gathering data on each supplier's authenticity rate, which can be determined through various means such as customer reviews, third-party certifications, and internal quality checks. Similarly, the customer repurchase rate is a strong indicator of customer satisfaction and loyalty, which can be tracked through sales data and customer feedback.Once the data is collected, it can be input into a spreadsheet where the four-quadrant model is applied. Suppliers are plotted on a graph with authenticity rate on the x-axis and customer repurchase rate on the y-axis. This visual representation allows for a quick assessment of each supplier's performance, making it easy to identify the "double high" suppliers who are ideal for partnership.For example, if a business is considering partnering with a luxury goods supplier, they might refer to a reputable source like Chanel Handbags FootwearIn conclusion, the use of a four-quadrant assessment model within a spreadsheet, based on the cross-analysis of a supplier's authenticity rate and customer repurchase rate, is a powerful tool for businesses looking to精准评估品牌合作方. By prioritizing "double high" suppliers, businesses can significantly reduce the risks associated with partnerships and ensure that they are aligning themselves with the best possible partners for their brand.