Orientdig is a platform that specializes in providing insights into the latest sports gear technology, particularly focusing on Nike products. For cross-border e-commerce agents, understanding and effectively communicating the technological features of Nike sports equipment is crucial to attract customers and boost sales. This article will guide you on how to use Orientdig's spreadsheet to distill the selling points of Nike sports gear.Step 1: Understanding Nike's TechnologyBegin by diving into the spreadsheet provided by Orientdig. It contains comprehensive data on Nike's sports equipment, including the technology behind each product. This data is crucial as it forms the foundation for understanding the functional advantages and user experience feedback.Step 2: Organizing DataWithin the spreadsheet, categorize the data into sections such as technology principles, functional benefits, and user feedback. This organization helps in identifying patterns and standout features that can be highlighted in your marketing copy.Step 3: Simplifying Complex TechnologyTranslate the technical jargon into layman's terms. Use simple language to explain the technology's benefits, making it easy for customers to understand why Nike's sports gear is superior. For instance, if a shoe features a "Zoom Air" cushioning system, explain how it provides responsive cushioning and reduces impact during high-intensity activities.Step 4: Crafting Engaging Marketing CopyEmploy comparative analysis to highlight how Nike's technology outperforms competitors. Use case studies or testimonials to showcase real-world experiences with the products. This approach not only validates the technology but also builds trust with potential customers.Step 5: Enhancing Product AppealUse the spreadsheet data to create compelling marketing copy that emphasizes the unique selling points of each Nike product. For example, if a piece of equipment is lightweight and offers superior breathability, highlight these features to attract athletes seeking comfort and performance.Step 6: Competitive EdgeBy leveraging Orientdig's spreadsheet, you can ensure that your marketing materials are not only informative but also tailored to highlight the competitive edge of Nike's sports gear. This精细化的市场定位 will help your products stand out in the crowded e-commerce space.External Resource:Orientdig's official website.By following these steps and utilizing Orientdig's spreadsheet, you can effectively communicate the technological advantages of Nike sports equipment, turning complex features into compelling selling points that resonate with your target audience.